I just send in this feedback to OnLive about their choice to not offer 1080p streaming. Maybe people could look at it and sugest improvements, then possible make a online petition with it? O.o
I feel that your policy on 1080p support for OnLive is based on a fallacy. As I understand it you are capable of it, but are waiting for the internet bandwidth of the majority of your users to be able to reach 10Mbits/s sustained before investing in the hardware for it. Let me explain why this is a fallacy.
The majority of cable internet subscribers take the 12Mbit package, which is really 12Mbit peak, 8 Mbit sustained. This is because there are currently ZERO services on the world wide web that require 10 Mbit sustained bandwidth. I personally use a 30 Mbit pipe, any the only reason I do that is so I can stream 1080p video without waiting for it to buffer. The current ONLY service based use for a 10+Mbit connection is YouTube and like video applications (iTunes) that let you stream in full HD.
Back to the user, they do not BUY bigger pipes because they have no USE for them. They are content to buffer a little while on YouTube if they have to. However, the bandwidth EXISTS. The user simply has to upgrade to the next highest service plan from their ISP. This is where the fallacy comes in. You do not support 1080p streaming because only 5% of your user base could use it. However, only 5% of your user base can use it because you DO NOT support 1080p streaming.
I would highly suggest you do some market research to see how many of your customers would upgrade their internet connection if you offered 1080p. I suspect you'd find that a greatly larger than 5% of your user base would end up using a 1080p service.
One last suggestion: you could consider adding an early adopters 1080p add-on to your subscription plans. Say 2-5 extra dollars a month, however as to not get bad press about ending up with a tiered subscription system with your 10 dollar a month customers not having 1080p you would make it VERY clear that this extra 2-5 dollars a month would NOT be used as profit in any way. 100% of it would go to the purchase of the hardware necessary to support 1080p streaming and the computers to run your games in 1080p. You would simply promise that after your hardware was completely upgraded you would discontinue the extra fee for 1080p and it would be free to all subscribers thanks the to generosity of the early adopters. I see this as a PR win.