Ed
04-20-2009, 11:09 PM
Article From: http://gamerlimit.com/2009/04/onlive-has-2ks-support/comment-page-1
OnLive has 2K’s support
April 20th, 2009
Article by: Gaius
One of the more divisive topics to emerge in recent months, OnLive’s proposed server-based gaming service has nonetheless won over 2K Games’ president and founder, according to a recent interview. Speaking with Games Industry, Christoph Hartmann predicted a progressively heavier focus on the internet as gaming evolves.
‘What we think the future will be is the market will shift to more server-based games - similar to the movie business where most people just rent instead of view films in the cinema.’
One of the chief benefits of OnLive’s tack, as Hartmann sees it, lies within its move to capitalize on the short and hypermediated attention spans of an emerging generation raised on the glut of social networking services on offer.
‘The advantage is it reaches a different generation - driven by people on Twitter, Facebook, short messages - that when it comes down to it seek instant reward and don’t pay attention to anything longer than 5 nanoseconds, basically like my nine-month-old baby. They want to be pleased all over and whatever they have in their hand they throw away and don’t remember.
‘Server-based gaming allows them to try out many more offerings in a short period of time and decide if they want to stick to something, and it also opens it up to turn it into a platform and get another layer of communication and build a kind of network.’
Assuming the successful launch of the OnLive service, 2K’s own Bioshock and Major League Baseball franchises will be made available to subscribers.
‘Bioshock for us, on the Games division, is a premium title. We really wanted to test the bandwidth for a premium title and test what the maximum is you can reach from a product that we know really well. And MLB is the one where we have the biggest commitment because we have to spread it worldwide.’
OnLive has 2K’s support
April 20th, 2009
Article by: Gaius
One of the more divisive topics to emerge in recent months, OnLive’s proposed server-based gaming service has nonetheless won over 2K Games’ president and founder, according to a recent interview. Speaking with Games Industry, Christoph Hartmann predicted a progressively heavier focus on the internet as gaming evolves.
‘What we think the future will be is the market will shift to more server-based games - similar to the movie business where most people just rent instead of view films in the cinema.’
One of the chief benefits of OnLive’s tack, as Hartmann sees it, lies within its move to capitalize on the short and hypermediated attention spans of an emerging generation raised on the glut of social networking services on offer.
‘The advantage is it reaches a different generation - driven by people on Twitter, Facebook, short messages - that when it comes down to it seek instant reward and don’t pay attention to anything longer than 5 nanoseconds, basically like my nine-month-old baby. They want to be pleased all over and whatever they have in their hand they throw away and don’t remember.
‘Server-based gaming allows them to try out many more offerings in a short period of time and decide if they want to stick to something, and it also opens it up to turn it into a platform and get another layer of communication and build a kind of network.’
Assuming the successful launch of the OnLive service, 2K’s own Bioshock and Major League Baseball franchises will be made available to subscribers.
‘Bioshock for us, on the Games division, is a premium title. We really wanted to test the bandwidth for a premium title and test what the maximum is you can reach from a product that we know really well. And MLB is the one where we have the biggest commitment because we have to spread it worldwide.’