Alex
12-10-2009, 03:58 AM
Playcast seems to think it can string the industry along by saying it will offer them increased control over what consumers look at but in the same breath it says that this will be temporary and it will be releasing day and date or offering the instant release that would undermine such a stringing along.
The cable TV model is the worst model ever. Think of AT&T trying to make up excuses to go back to regressive charging models on iPhone for data. AT&T feels it can use its own poor performance as a reason to raise rates and get people moved onto a system where it can overcharge at will. This is reminiscent of the closed cable model. No one wants sponsorship on top of subscription. Cable was historically only able to do that by sneeking it in later against its own promises. The real issue is the end of sponsorship models in general. Its really the end of the advertising-publishing-media. Remember the media is a middle man that the net is making obsolete as well. This reflects a cultural change where people are getting out of the mood to worship experts or need so-called eye witness experts.
One has to wonder if AT&T and Warner got involved with OnLive to try to scuttle it, but its too late for they along with Perlman and Wada have only legitimized and brought attention to the next step.
Take 2’s Strauss Zelnick made what seems to be a pretty silly comment:
“The bulk of our business is packaged goods because initial releases are for the console business.” He means the bulk of his product is going to an obsolete platform. He does recover by describing very clearly some of the OnLive advantages, but he also suggest that the console makers are going to be allowed a slow transition (because OnLive will take too long to come around) through DLC to full blown cloud computing. This is reminiscent of Sony thinking it could drag its feet with BD along the way to DLC. In reality neither DLC nor BD really panned out because we were apparently on the way to the vision that some especially Perlman saw. Zelnicks also references a loss of price protection. This is really a reference to a loss of price control, and it goes with the other ingredient of no longer being able to control what people look at.
The cable TV model is the worst model ever. Think of AT&T trying to make up excuses to go back to regressive charging models on iPhone for data. AT&T feels it can use its own poor performance as a reason to raise rates and get people moved onto a system where it can overcharge at will. This is reminiscent of the closed cable model. No one wants sponsorship on top of subscription. Cable was historically only able to do that by sneeking it in later against its own promises. The real issue is the end of sponsorship models in general. Its really the end of the advertising-publishing-media. Remember the media is a middle man that the net is making obsolete as well. This reflects a cultural change where people are getting out of the mood to worship experts or need so-called eye witness experts.
One has to wonder if AT&T and Warner got involved with OnLive to try to scuttle it, but its too late for they along with Perlman and Wada have only legitimized and brought attention to the next step.
Take 2’s Strauss Zelnick made what seems to be a pretty silly comment:
“The bulk of our business is packaged goods because initial releases are for the console business.” He means the bulk of his product is going to an obsolete platform. He does recover by describing very clearly some of the OnLive advantages, but he also suggest that the console makers are going to be allowed a slow transition (because OnLive will take too long to come around) through DLC to full blown cloud computing. This is reminiscent of Sony thinking it could drag its feet with BD along the way to DLC. In reality neither DLC nor BD really panned out because we were apparently on the way to the vision that some especially Perlman saw. Zelnicks also references a loss of price protection. This is really a reference to a loss of price control, and it goes with the other ingredient of no longer being able to control what people look at.